Designing the “Future Of” Sites
I’m passionate about branding. At my previous company, Apples To Oranges, we were fortunate to be able to do a lot of branding and identity projects—either creating new brands, or evolving existing ones. As designers, our work never sits in a vacuum. Each piece is part of the brand’s visual identity. It’s our job to ensure the sites we design not only look good, but also reinforce and communicate the message of the brand.
When Ryan Carson of Carson Systems contacted us about a rebranding project for their series of conferences, naturally I jumped at the chance. The project consisted of creating an identity and website for three conferences. The first conference, The Future of Web Apps, had already hosted an event in London, and had one coming up in San Francisco. The other two conferences were called The Future of Web Design and The Future of Online Advertising, which were both scheduled to start sometime in 2007. My role in the project was creative director, and I worked with our lead designer, Ian Main, and illustrator/designer Jason Ruddy.
